ART DIRECTOR

Captivate  |  12/24 - Current  |  New York, NY  |  Advertising Technology

• Managing a multidisciplinary creative team, fostering a collaborative and inspiring
  creative culture that encourages experimentation and boundary-pushing ideas
• Creative Sales Develpment, pitch and produce innovative video ads ideas internally
  demonstrating our DOOH strategic value
• Post Sales Ad Studio, conception, design, and executionof our clients video ads   

• Collaborate with marketing and research teams to ensure seamless integration
  of creative concepts with technological platforms and data analytics

• Ensure creative consistency and high quality across all deliverables,
  maintaining brand standards
• Project Manage workflow for all creative initiatives
• Staying informed on the latest technology trends, working in AI into daily workflows 

CREATIVE DIRECTOR

10/21 - 6/24 

PebblePost | Advertising Technology
 

• Owned the brand refresh, including brand guidelines, creative asset libraries, and templates. Plus the corporate website, where the average time spent on the page increased by 20% after the brand relaunch

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• Developed and designed revenue-generating sales content in the form of sales collateral, RFPs,  pitch decks, and custom ABM programs for Fortune 500 brands such as Gap, Hilton, and Levi’s, resulting in exceeding our revenue goal by 30% in 2023

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• Partnered with Product and Engineering to create a consistent brand experience across our customer-facing platform, to drive product retention and adoption

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• Managed the creative process from concept to completion, ensuring visual communication, and brand standards were met on all projects, including web design, UI/UX, product design, video production, email campaigns, social media, events, paid media, marketing collateral, etc.

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• Translated marketing objectives into clear creative strategies that aligned with company goals

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• Evaluated, and managed the budget of all freelancers, and design tools